|
1 |
Go to War Against Wasted Marketing Spending
Casey Jones in Ad Age-- "I've spent an entire career at war with waste. Part of what attracted me to Dell was Michael Dell's obsession with optimization -- of everything. The first thing I learned there was that we had a truly insane number of agencies...."
|
170 |
|
2 |
How Apple, Others Have Cultivated Religious Followings
Martin Lindstrom of Ad Age on cultivating a following for your brand....
|
165 |
