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Seth's Blog
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A true story
Of course, that's impossible. There's no such thing as a true story. As soon as you start telling a story, making it relevant and interesting to me, hooking it into my worldviews and generating emotions and memories, it ceases to...
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Where's the heat?
Is that your goal? To find the next hot thing? Do you want to buy it, sell it, use it, eat it? In every industry where there's fashion (which is every industry), people spend an enormous amount of time looking...
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Not everyone
If you're marketing a bass guitar or an orchid or an electric SUV, why are you concerned with what everyone thinks about it? It seems to me that you should only care about the opinion of those that are actually...
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The quickest way to get things done and make change
Not the easiest, but the quickest: Don't demand authority. Eagerly take responsibility. Relentlessly give credit.
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Digital analogs are no longer sufficient
The parking meter was rebooting. I guess we're supposed to walk to the other end of the garage and find one that's working. We're seeing digital awareness coming to just about everything. In this case, it was the parking meter...
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Hard work on the right things
I don't think winners beat the competition because they work harder. And it's not even clear that they win because they have more creativity. The secret, I think, is in understanding what matters. It's not obvious, and it changes. It...
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Worldliness
Intelligence is the combination of knowing a lot about a little while you also know a little about a lot. Deep domain understanding helps you create analyses. Your ability to understand how a particular system (no matter how small) works...
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The reason the customer is always right...
If you insist that they are wrong, they stop being your customer* (if given half a chance). People spend their time and attention and money in places that make them feel valued. *There's nothing wrong with asking customers who are...
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